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Design with purpose

[ ART DIRECTION ]   [ PHOTOGRAPHY ]   [ GRAPHIC DESIGN ]

 

Nomafield is a freelance creative studio specializing in brand design, visual communication, and content that blends strong craft with modern, strategic thinking.

CREATIVE SERVICES

FROM ONE-OFF PROJECTS TO
LONG-TERM COLLABORATIONS

I offer a flexible mix of creative services shaped around each client, brief and ambition. My approach is thoughtful, collaborative and visually driven, with a focus on creating work that feels clear, relevant and considered.

From the first idea to the final delivery, every project is approached with care, adaptability and a strong creative point of view.

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Brand & visual identity

Logotypes, visual systems, colour palettes, typography, guidelines and brand development.

Photography

Brand photography, product photography, lifestyle imagery, portraits, interiors and food.

art direction & concepts

Creative concepts, campaign direction, visual storytelling, moodboards and overall creative direction.

Content creation

Ongoing visual content for websites, social media, launches and campaigns.

Graphic design

Layouts, presentations, print, digital assets, social content and campaign material.

packaging & Production

Packaging concepts, artwork, print-ready files and adaptation across formats.

Selected work

Studio portfolio

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DESIGN Projects
Photography
Mörka stormmoln
OTHER design WORK

A curated selection of smaller design work, from packaging and print to campaign assets and visual details. A closer look at the range of my work beyond larger creative projects.

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BEHIND NOMAFIELD

STRATEGY, STORY AND THOUGHTFUL DESIGN

Hi, I'm Lowa.

I'm an independent Swedish designer, art director and photographer with over ten years of experience creating thoughtful brands, visual identities and stories across digital, print and photography.

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In 2025, I founded Nomafield to work more intentionally — partnering with people and brands I genuinely believe in. I'm passionate about building meaningful relationships, understanding what makes every brand unique, and creating work that feels both timeless and authentic.

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I believe the strongest brands are built through curiosity, collaboration and thoughtful design, where strategy and storytelling come together to create something people truly connect with.

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"I believe the strongest projects are built around people, purpose and stories worth telling."

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KIND WORDS

"I’ve downloaded the photos now, and I just have to say — you’re absolutely magical behind the camera. They’re all so beautiful"
😭🙏❤️

—Annah Thunberg,

Ledarskapscoachen

KIND WORDS

“Lowa’s positive attitude and energy spreads to everyone in the team during our shoot, it makes the work both easier and more fun!

 

As an art director she is very simple and professional to work with.”

— Frida Ström, Photographer

KIND WORDS

“We are very pleased with our collaboration with Lowa,

everything from first booking to final delivery was excellent!

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As a photographer Lowa is professional, knowledgeable and has a very good eye for composition and an ability to make the models relax.”

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— Sophia Ununger, 
Senior Art Director at Nobina

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